Earlier this year when I launched our own monthly subscription, Millie’s Beach Hut Club, I spent a LOT of time researching the monthly and weekly subscriptions that are on offer within the UK. Wow, there were a lot of options! Subscription boxes are hugely popular in the US and the UK is quickly catching up. From sample beauty boxes like Birchbox and boxes full of sweets and chocolate such as Hotel Chocolat Tasting Club to monthly subscription boxes for your Pets like Barkbeats. For those who are time poor or looking for an unusual gift, there really is something for everyone including a beautiful flower subscription.
There are now several companies offering flower subscription boxes to your door. While the most well-known flower subscription box is Bloom and Wild, I stumbled across Freddie’s Flowers via Instagram. I decided to give them a try and having just had my second delivery of flowers from them, thought it was about time I shared my review.
A Review of Freddie’s Flowers: Weekly Flower Subscription
Price and Frequency
The first thing to point out is that Freddie’s Flowers is a weekly subscription service which is not time limited in length. This in comparison to those who provide a monthly subscription or boxes delivered for a set period of time such as 1, 3 or 6 months.
For each week’s box, you will be charged £20 to either a direct debit or credit card. It is worth noting that they do offer a referral link which offers you a free first box (excl. delivery) and I used this to order my first box. I’ve included a link to one at the end of this blog for you too.
As I live outside of their free delivery areas (e.g London), I was charged £2.50 for delivery.
I love Freddie’s Flowers website. It literally took me a few minutes to order the flower subscription. The website itself is fantastically laid out and I love the spattering of humour across it too. The “testimonials” always make me laugh particularly:
“I like to strip all the petals off my flowers and pretend I’m that girl from American Beauty.” – Timothy Spall
They have a great blog section which includes videos on how to arrange your flowers and you can easily look back to previous weeks flowers and forthcoming ones to get a feel for style and themes. Unlike some other boxes, you don’t have the ability to choose a particular range or style. I personally loved this as I’m no flower expert but enjoyed the surprise element of not knowing what would be delivered (even though I could have checked on the website!).
It’s also worth noting that the cancellation process is super simple and you can do this online. One of my bug bears with any subscription is having to call the company and speak to someone who is paid to ‘retain’ you, when you have made a decision to leave. Freddie’s Flowers has this spot on.
Delivery and Packaging
Your box of Freddie’s Flowers will not be able to fit through your letterbox as they do not cut down the stems. They come in a large cardboard box which is more than hardy enough to withstand the journey to you. However this isn’t just any cardboard box, it’s beautifully designed with Freddie’s Flowers great branding style too.
Where you live will both determine the day of delivery and also whether there is a delivery charge. I received notification the day before my delivery with the ability to track the order. Then on the day itself, received a text with a time slot for delivery between 5pm and 6pm that evening. Perfect!.
Don’t worry if you aren’t at home, you can arrange for them to be left in a safe place.
Despite being delivered to your door, the flowers arrived fresh and in stunning packaging. Wrapped in brown paper and securely tied to the box with twine, your flowers also arrive with two sachets of ‘Freddie’s Flowerful Food’.
While I love flowers, I’m not someone who knows how to arrange a bouquet and I definitely could note tell you the name of flowers or what to mix with them. Put me in a florist and I’m someone who points and says, “I like those”! So the addition of a detailed list of what each flower is, it’s name and how to arrange them was more than helpful and added to the whole experience. I was even able to find the vase that they recommended.
If you get stuck, then you can also head over to the website to find a weekly video too.
The Flowers Themselves:
The flowers really do match what you see on the website. There were no lost heads or broken stems when delivered either. The stems were stunning and if you are a fan of tall arrangements, these are perfect for you as I found myself cutting down the flowers significantly to fit into the vase I’d chosen to display.
Both boxes that I’ve received contained foliage but this did not distract from the volume and quality of the other flowers in each box. While the instructions indicated they’d last a week, they lasted around 3 weeks and I was able to use the flower food provided to retrim and feed the flowers. My second box also offered tips on how to use those flowers in the box which were likely to last longer than some of hte others and how to display them.
Do I Plan to Keep My Flower Subscription?
From start to finish, I loved the whole experience of ordering and receiving my box of Freddie’s Flowers. When you take into account the large amount of stems, the freshness and quality of the flowers and the thought that has been put into the packaging, £20 per box is great value.
However, at £20 per week, this would both soon add up each month and given how long the flowers last, it does feel too frequent. As you can view up to two months of deliveries ahead, if you can make a note to log in and select the weeks you wish to cancel, this could be a great flower subscription box for you. If our earlier blog on gifts for a beach hut fan left you still looking for present ideas, you may also wish to have one weeks box sent to a friend or family members. It would make a lovely thank you gift or birthday present.
For me, this is how I plan to use Freddie’s Flowers. After my first delivery, I cancelled the next few months weekly delivery slots and chose to keep one scheduled in, which was delivered last week. One per month as a little treat for me and/or to be sent to someone else is perfect and given the usability of the website and quality of flowers, I’m loathed to go elsewhere!
If you’d like to receive a free first box then feel free to use my link to try out yourself:
Do you receive any subscription boxes or have you gifted one? Are you tempted to try any out?